Three types of charity video content that will ignite support and change lives
make video that works well for your charity
Charity video content is an effective way to raise awareness, engage supporters, and inspire action. There are various types of video content that charities can create to help them achieve their goals.
In this blog we’ll explore three of the most popular types of charity video content, to help you understand what will be most effective for your charity.
impact and case study videos
Impact stories showcase the positive impact of a charity's work. They often feature real people who have benefited from the organisation's efforts. Impact stories can be incredibly powerful as they put a human face on the charity's mission. Like this example we created for Cheshire charity Ruby’s:
The Ruby’s SEND co-ordinator video we created
Impact videos typically include interviews, testimonials, and footage of the beneficiaries, highlighting the transformation or improvement in their lives. This type of video content is similar to a case study video in format, and can evoke empathy and encourage donations or volunteer involvement.
fundraising campaign videos
Fundraising campaign videos are specifically designed to promote a particular fundraising initiative or event. These videos provide information about the cause, the fundraising goal, and how supporters can contribute. Like this example we created as part of Unlock charity’s Big Give Christmas campaign in 2022:
One of the bespoke Unlock animations we created
These videos often include compelling narratives, statistics, and a clear call to action, urging viewers to donate, participate, or share the video to expand the campaign's reach. Fundraising campaign videos are crucial for generating financial support for the charity.
Read more about the success Unlock charity enjoyed with our animated campaign materials.
educational charity videos
Educational and awareness videos spread awareness beyond borders. They aim to inform the public about an issue or cause that the charity is addressing.
These videos provide background information, statistics, and context to help viewers understand the problem and why it's important to take action. Like this animated explainer video we created for Missio charity:
The Missio charity explainer we animated
These videos don't necessarily ask for donations but seek to raise awareness, change perceptions, or encourage people to become advocates for the cause. Educational and awareness videos are valuable for engaging a wider audience and building a long-term support base.
other types of charity video content
In addition to these types of charity video content, you could consider live streams, interviews with experts or key figures, and event coverage can also be used to further engage with the charity's audience and keep them informed about the organisation's work and progress.
The choice of content type should align with your charity's objectives and target audience.
Are you a charity looking for video content?
If you’re not sure where to start, or what type of video content will work for your charity, then click on the button below and we’ll help you make creativity count towards your charity success.
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