Charity service explainer video →

AN INSIGHTFUL & INSPIRING CHARITY SERVICE EXPLAINER VIDEO

As a charity who offers many many services to disabled people across the UK, Disability Positive recognised that they weren’t yet fully answering all of the questions their website visitors had.

And so, they wanted to bring to life some of their service offerings through film, starting with this story about taking direct payments and employing a personal assistant.

We spent a couple of days filming with two families in a documentary style approach to create this charity explainer video. We carried out a number of informal interviews, encouraging our interviewees to really open up about their thoughts and feelings. We also spent some time capturing supplementary footage to really bring these stories to life in as real a way as we possibly could.

By sharing these personal experiences with wider audiences across social media, on the charity website and during presentations, we’ve successfully created a film that will hopefully serve to inspire others for many years to come.

Watch some more of charity videos we’ve created in our charity video showcase.

Unlock the Potential of Giving: How a Charity Explainer Video Can Transform Donor Engagement

When it comes to philanthropy, nothing captivates hearts and minds quite like a compelling charity explainer video. By blending emotional narratives with striking visuals, at majestical, our videos have the remarkable power to distill complex missions into relatable journeys that resonate with viewers.

For nonprofits looking to amplify their message and stimulate donor action, an explainer video is a game-changer.

Not only do they significantly augment engagement, but they also become invaluable tools that can create clarity over intricate issues and inspire generosity. 

Understanding Your Audience: The Heart of Your Charity Explainer Video

Before we embark on creating a charity explainer video, it's essential that we understand who we are speaking to. 

Identifying and connecting with the charitable organisation’s target demographic is the foundation for crafting a message that not only engages but resonates deeply with your viewers. 

Identifying Your Target Demographic

Every charity has a story, but not every story appeals to every listener. It's crucial to define who is most likely to be moved by the charity's message. We consider factors such as age, gender, socioeconomic status, and cultural background to create a viewer profile. This profile guides every decision we make, from the script to the visuals.

Tailoring the Message to Resonate with the Audience

The resulting explainer video should speak directly to the viewer's experiences, needs, and aspirations. Understanding your audience's perspectives is key to tailoring the message.

Does the target audience prefer hard facts and statistics, or are they more moved by emotional appeals and personal stories? Aligning the message with these preferences will make for a more compelling and effective explainer video.

Incorporating Language and Visuals That Align with Audience Values

The language and imagery in the video we create reflects the audience's values and beliefs. This alignment creates a sense of trust and increases the likelihood that viewers will support the cause. 

We use strong, evocative language that the charity’s audience can relate to and visuals that paint a clear picture of the impact of their contribution. For example

• Are the viewers motivated by community and service? If so, we would highlight collaborative efforts in the video.

• Do they value innovation and efficiency? We would show how your charity uses cutting-edge methods to solve problems.

• Is environmental conservation a common thread? At Majestical, this is already something very close to our hearts, so we would use visuals that showcase the beauty and fragility of nature.

In understanding the audience, we lay the groundwork for a charity explainer video that can educate, engage, and inspire action.