03/03/2024

What are the benefits of B Corp certification? | With Sarah Jordan of Y.O.U Underwear

About Y.O.U Underwear ▬▬▬▬▬▬▬▬▬▬
Y.O.U Underwear is a multi-award-winning ethical fashion retail business in Oxford (UK), trying to change the world one pair of pants at a time! We make stylish, super-comfy organic cotton underwear for men, women and girls and have a buy-one, give-two model, where every purchase provides underwear to people in need. We certified as the top-scoring B Corp in the UK in November 2021 and are the highest-scoring fashion B Corp in the world!

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

0:00 (Welcome)

0:26 (What are the benefits of B Corp certification?)

0:38 (Trust, credibility and greenwashing in fashion)

1:05 (External verification, performance, talent and customers)

1:28 (Holistically beneficial)

1:58 (Thank you and where to find out more)



Find Y.O.U Underwear ▬▬▬▬▬▬▬▬▬▬
Visit the Y.O.U Underwear website
Connect with Y.O.U Underwear on LinkedIn

Sarah Recommends ▬▬▬▬▬▬▬▬▬▬
The Do Lectures series

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How to get B Corp certified? | With Brad Handel of Every Man Jack

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Is B Corp worth it? | With Karl Breeze of Matrix Booking