In this video we asked one simple question: “What mistakes did you make in your B Corp certification journey?”

Featuring honest and open answers from people in 25 B Corp brands across the UK, USA and Canada; this video completely epitomises the spirit of being a truly collaborative and transparent B Corp.

If you’re in the least bit B Corp curious then watch this video. You’ll get some great ideas and insights to help you avoid some of the most common pitfalls in your certification journey.

Huge thanks to everyone who spoke so honestly in this series of Unwrapped B Corp spotlight videos, including:

► Jamie Palmer, Co-Founder and CEO at Social Supermarket

► Helen Sparkes, oomph life organiser at oomph agency

► Nora Livingtone, CEO and Co-founder, Animal Experience International

► Sarah Jordan, Founder & CEO of Y.O.U Underwear

► Tara Lewis, People and Culture, Dashly

► Polly Chapman, Brand Communications Manager at Flaunt Digital

► Luke Davis, COO at Diversifying

► Brooke Mullen Founder & Designer at Sapahn

► Donna Okell, Co-CEO, B Leader and Founder, UK for Good

► Sarah Khalfaoui, Brand + Impact Manager, I Love My Job Ltd

► Ian Bradbury, Head of International at Earth Animal

► Rebecca Goldcrump, CEO/Co-Founder at The Impact Collective

► Brad Handel, Marketing Manager at Every Man Jack

► Karl Breeze, CEO of Matrix Booking

► Sarah Holdeman, COOCo-Founder at The Impact Collective

► Ben Conniff, Co-Founder & Chief Innovation Officer at Luke's Lobster

► Suzanna Hinnell, Operations & Marketing Director at 4C Associates

► Liz Carter, Purpose and Impact Manager at Cripps

► Celia Gaze, CEO at The Wellbeing Farm Venue Experience

► Laura Hudspith, Head of Operations at Hiyield

► Dominka Chrlikova, Director of Operations at The Colibrily Crew

► Lara Harnett, CEO at Seep

► Ben Matthews, Co-Founder at Empower Agency

► Kedar Karkare, PhD, Co-Founder of Karma Wallet

► Hayley Brace, Marketing Director at Pixeled Eggs

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

0:00 (so many mistakes)

0:13 (the time it takes to complete B Corp certification)

0:27 (getting it right from the start)

0:41 (ask lots of questions and be courageous)

0:51 (make lots of notes and create an action plan)

1:06 (just try out the BIA it’s free)

1:28 (being honest about what you do and don’t do)

1:43 (using the BIA as a framework for success)

1:56 (creating the policies before you start to grow)

2:17 (documenting your data and evidence)

3:08 (don’t do it alone)

3:20 (getting the right team of people on board)

3:41 (asking for help)

4:34 (engaging a B Leader)

4:55 (support from the B Corp community)

5:39 (you’re never over the line)

▬ Subscribe ▬▬▬▬▬▬▬▬▬▬

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