Publishing your video: ten things you need to know to get the best results
why you need a video distribution plan
Video content stands as a powerhouse in bolstering a business's marketing results due to its unparalleled ability to engage, resonate, and convert audiences. But good video and animation won’t deliver results without a carefully considered distribution plan.
your video distribution strategy is crucial
Particularly so if you’re serious about ensuring that your carefully crafted content reaches the right audience, at the right time, on the right platforms.
Without a clear distribution plan, even the most compelling videos risk being lost in the digital noise. A strategic approach maximises visibility, engagement, and conversion by identifying the ideal channels, optimizing content for each platform, and leveraging diverse distribution methods. It enhances brand exposure, drives traffic, and boosts ROI, making the investment in video and animation creation more impactful and effective.
In this short blog we share the top ten things to consider when thinking about when, where and how to share your video, so that you get the results you’re looking for.
how to create your video distribution plan
A well-executed video distribution plan is crucial for maximising the reach and impact of your video content. Here's a concise guide to help you effectively distribute your videos and animations:
platform selection: Start by identifying the platforms that align with your target audience. Choose a combination of platforms such as YouTube, Facebook, Instagram, Twitter, LinkedIn, and your website, considering where your audience is most active.
optimise for each platform: Tailor your video content to fit the unique requirements and preferences of each platform. For example, create square videos for Instagram and use hashtags to increase discoverability.
consistent schedule: Develop a consistent posting schedule to keep your audience engaged and build anticipation. Regularity helps improve algorithmic favourability on platforms like YouTube.
email marketing: Leverage your email list by sharing video content directly with your subscribers. Include a catchy thumbnail and a brief description to encourage click-throughs.
cross-promotion: Collaborate with influencers, partners, or relevant organisations to cross-promote your videos. This can help you tap into their audience and gain credibility.
paid promotion: Invest in paid advertising on social media platforms to boost the visibility of your videos. Target specific demographics and interests to reach the right audience.
SEO optimisation: Optimise your video titles, descriptions, and tags for relevant keywords to improve your video's search engine ranking. This is especially important on YouTube.
community engagement: Foster engagement by responding to comments and messages on your video posts. Encourage discussions and build a community around your content.
shareable content: Create content that viewers will want to share with their networks. Encourage sharing through compelling and informative content, and add social sharing buttons to your website.
analyse and adapt: Regularly analyse video performance using platform analytics and viewer feedback. Adapt your distribution strategy based on what works best for your audience.
Always respond to comments on your content, including re-posts and shares.
getting the right results
By creating a video distribution strategy specific to your brand or charity, you’ll ensure that your completed videos and animations reach the right people at the right time. This will naturally help to maximise the impact and value of your content, helping you to achieve your wider business and marketing goals more effectively.
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