Five types of video content you need (and how they help your brand)
Every good businesses deserves effective video
Ever watched a short, business-flavoured video and thought, “Wow, these guys really know their stuff!”?
As a business, harnessing the power of video might be a no-brainer, but knowing which types of videos you need for your business can be tricky.
In this blog post, we’re going to talk about five types different types of video that may well work for you and your business. Get ready to be inspired!
The "elevator pitch” video
An “elevator pitch” is a short piece of video or animated content describing who you are and what you do.
Think of it like meeting someone for the first time at a networking event and elegantly distilling what you do into a 60 seconds intro. With video, you can condense handy FAQs and fast-track the sales process in a visual, eye-popping way.
You can use your elevator pitch video across many platforms as a powerful business tool
Customers will instantly get what you do and what you’re about. Put it on your website? Check. In presentations? Check. Paid ads and internal comms? Hell yeah!
Refining your message and making it memorable for customers is vital. But boiling down all the unique things you do into a minute can be tricky. Think about a 15-second YouTube advert that hooked you from the get-go and reflect on why you weren’t tempted to tap “skip ad”.
How can Majestical help?
When you’re immersed in the heart of your business, it can be hard to communicate key messages to the people who matter. Internal folks are passionate the business but can get lost in the detail.
Getting an outside perspective can be just the help you need. Check out this great example we scripted, storyboarded, animated and voiced for PA Today:
An animated elevator pitch we created for PA Today
The case study video
Case study videos and testimonials are great for explaining what you do (showing rather than telling) and setting yourself apart from competitors. They also give potential customers oodles of reasons why they should buy from you.
A fantastic storytelling tool
Case study videos highlight the human impact of your brand. People like to watch stuff that tugs on their heartstrings to see how brands like yours transform lives.
Are you trying to sell a stunning coffee maker that blows away the competition? Build your brand’s credibility and trust by asking happy customers to review (ahem, rave about it.)
Publish your case study video everywhere
Share it on your socials, website, everywhere – and that’s your 5-star review and social proof for people to think: “Yes, this is the one!”. They can also add colour to more straight-forward, transactional services such as accountancy.
Zoom in on the human impact of what you do and how your support inspires positive change, as we did for Disability Positive in this example:
A Personal Assistant case study we created for Disability Positive
The e-learning video content
Showcasing your expertise shows customers that you’re helpful and knowledgeable. This builds trust, strengthens relationships and ultimately helps to generate sales.
E-learning videos position you as a thought leader, industry expert or influential person in your niche
And e-learning video content demonstrates credibility amongst your peers and clients, helping them understand the ‘what’ of your business.
It doesn’t matter if your product is a new skincare range or a panini press. Make a video on a newsworthy or interesting topic - a topic that your audience have been asking questions about - and there’s always going to be a throng of enthusiasts eager to hear your take on things.
The joy of e-learning video content is that it can be short
In our experience, as short as just 30 seconds counts. Go ahead and make them longer if you think it’ll interest your audience though. Add animation, infographics, news clips and voiceovers, and you’ve got a beautifully visual knowledge sharing tool; just like this one we created for Health Shield Friendly Society:
An informative Crash Diets film we created for Health Shield Friendly Society
The recruitment video
Want to attract new potential talent? As part of your recruitment drive, a film is a fantastic way to demonstrate why your business is such a magical place to work. Talk from the heart about your values and employee benefits, and showcase all the great stuff you do.
An eye-catching brand recruitment video attracts top talent
At Majestical, we’ve created many recruitment videos for national brands to help them attract, recruit and retain the tippy top of the talent pool. Read more about how to attract top talent with an effective recruitment video here.
Internal teams also love recruitment videos
A well-made, thoughtful film can help to boost morale, reignite purpose, and remind folks why they love working for you.
Watching and listening to peers gives colleagues a chance to reflect, reminding them of their own experiences at work. This is especially beneficial if your team is based all across the UK or beyond.
We recently supported the Sytner Group, creating a series of recruitment videos designed to capture the attention of the best and brightest talent in their industry.
A recruitment film we created for Sytner Jaguar Land Rover
The demo video
Demo videos (also known as ‘how to’ videos) are well suited to selling products, but they also bring service brands to life through highly visual infographics and animation - and of course, people!
Show customers how to use a product or service with a demo video
Plain and simply, a demo video is helpful for customers. By giving them a good experience, you’re nurturing the kind of brand loyalty that brings them back to buy from you again and again. ‘How-to’ videos raise the bar for customer experience and can help to reduce calls to your customer helpline.
Knowing what customers struggle with will help you produce great demo video content. For example, have folks been finding it tricky to register for your new learning hub? Make life easier for them with a friendly, step-by-step demo video – like this one we created recently for Estate Research.
A website demo film we created for Estate Research
Video production that boosts your brand
Deciding on which the type of content you need is down to you.
The videos we’ve talked about here give you a taste of what you could get started with. Remember – the key to a successful video is creating genuinely helpful, informative content for your brand and your customers.
You can make all these kinds of videos yourself, but if you’re struggling to get started then, of course, we can do it for you! Whatever strategy you decide on, good luck and have fun.
Do you want to boost your brand effectively with seriously good video content?
Click on the button below and see how we can help you with your next project!
If you liked this blog then please share it with your business development and marketing contacts and tell them to follow @itsmajestical to be kept up to date with more ambitious video production and animation success.
And if you’ve got unanswered questions, then join one of our upcoming 30-minute Video Unwrapped webinars. We’ll help you de-mystify the process of creating effective video content successfully for your brand or charity.
You might also like:
Ever wondered how much professional animation costs, or what skills and specialists are involved in the process? In this article we give you everything you need to know before commissioning your bespoke animation project.