Testimonials are awesome
Like sprinkling a dash of fairy dust all over your leads, a well crafted testimonial video can have quite a magical impact on conversions for your business. To illustrate this, let’s travel back to 1999 and revisit that Notting Hill scene where Anna Scott (the most famous celebrity in the world, played by Julia Roberts) pops into a somewhat unsuccessful travel bookshop and makes a purchase.
Imagine if, after Anna’s delightfully low key experience in that quaint little bookshop, store owner William Thacker (played by Hugh Grant) had the wherewithal to grab his handy-cam and quickly ask her to share a few thoughts on her experiences in the store before she left. I’m fairy sure a few positive words from this very happy customer would have seen his failing bookshop enjoy quite a fruitful increase in sales rather quickly.
Image Credit: Notting Hill (1999)
Being able to share that golden nugget of a testimonial from Anna about her delight in buying the perfect book from Thacker’s Travel Bookstore, delivered from the heart and right in the moment, would have very easily enabled William to quickly relinquish his title of least successful shopkeeper in Notting Hill.
At the very least I reckon he could have bought staff member Martin one or two new knitwear pieces with the subsequent increase in book sales…
Image Credit: Notting Hill (1999)
Back in 1999 when Notting Hill hit the cinema screens YouTube was simply a spark of an idea, Google was just celebrating its first anniversary and Tripadvisor wasn’t born until the year after in 2000. So things have changed a bit since then.
Now all these online innovations are household names, the digital space is bursting with content, people can buy online, and 91% of them will check out online testimonials to help them decide whether to buy from you or not.
What could this mean for your small businesses?
Testimonials can draw your audience in emotionally, like that time we all fell in love with the John Lewis animals enjoying a sneaky bounce on the trampoline a few Christmas’s ago. Humans are hardwired to pay attention to faces, to read the emotions they show and most importantly to listen to and relish in the stories they tell. People buy from people and customers connect with people (or animals, in the John Lewis case) like themselves.
Testimonials can show audiences how you collaborate with customers to come up with solutions tailored to them, but with your customer saying it, it’s more powerful than Thor’s hammer because it’s an endorsement – not an advert!
Viewers can actually see exactly how they could benefit from your service, they can relate to what’s being said which is even more powerful if the benefits you can provide actually empower your customer.
Testimonials can boot potential customer concerns out the window. Think about the things that may make a client nervous about working with you (their objections), then handle them by having an existing customer talk about how they had similar fears and you blew them out of the water.
And you don’t have to use testimonial videos to just sell to potential customers, as they can be used for recruiting staff, increasing brand awareness, and nearly any other business goal. The possibilities are endless!
And finally ...
Just remember when it comes to creating video testimonials, there’s no better way of grabbing viewers’ attention than by giving them a little surprise…
Image Credit: Notting Hill (1999)
Want to start collecting awesome testimonial videos for your business? Then contact us at Majestical and we can help you get well on your way to successfully getting your customers on camera💥
#digitalmarketing #storytelling #smallbusiness